Highlight of LOST finale? [cough]…the Target ads.

Cynical, I know, but upon 24-hours reflection I’ve determined that the highlight of the LOST finale for me was observing just how clever Target was with its advertising. Which is a commentary on my opinion of the show, but also, the ads were really clever. What all TV ads should strive to be, in my opinion.

Three simple lessons – common sense really – brought to you by Target:

1. Know your audience. Losties care about LOST, not your brand. If you must interrupt them at an inopportune moment in the program, be relevant to the content at least.
2. Be clever. You know we’re DVR’ing the show. And speeding through the ads. Of course we are. Weave in content from the theme and our trigger finger just might pause the FF for you.
3. Be brief. We write in 140-character bursts. Do you really need a full 60-seconds to make your point? No, you don’t. Succinct and to the point – powerful stuff.